Monthly Archives: July 2011

Cell Phones and Bizarre Social Media Policy

In a previous post, we discussed reasons for retail stores to provide open wi-fi Internet access for the benefit of their customers. In short: people will gravitate toward businesses where they get the most satisfying experiences with their smartphones. While … Continue reading

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Why Your Retail Store Needs Wi-Fi

Cell phones are changing the way retailers think about customers. Smartphones, especially, make it important for all retailers to provide open wi-fi in their stores. Smartphones: Smaller Weapons for Road Warriors Historically, only dedicated road warriors carried devices that connected … Continue reading

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Cell Phones Challenge Retailers

Cell phones—and more specifically, smartphones—are a growing problem for retailers. During the Christmas shopping season of 2010, customers who found a desirable product in your store might have produced a smartphone and used its Internet browser to search online for … Continue reading

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